The proven system used by Fortune 500 executives to dramatically improve execution and results.
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Annual goals create a false sense of time, leading to procrastination and missed opportunities.
Research shows 92% of annual goals fail. Energy and focus dissipate as the year progresses.
When you have 12 months to achieve something, you'll take 12 months. Without urgency, there's no action.
12 weeks is long enough to achieve significant goals, yet short enough to maintain focus and urgency.
When every week counts, you execute at a higher level. No more "we have plenty of time" mentality.
Four cycles per year means four fresh starts, four celebrations, and continuous momentum.
Built for leaders who demand results, not excuses
Set 3-5 critical goals per 12-week cycle. Focus on what truly moves the needle, not busywork.
Track execution rate, not just outcomes. Know exactly where you stand every single week.
Your strategic goals are encrypted end-to-end. What you're planning stays between you and your system.
Turn execution into a game. Earn achievements, climb leaderboards (optional), and build winning streaks.
Get intelligent recommendations on goal breakdown, time allocation, and execution patterns.
Review progress, log wins, update tasks—anywhere, anytime. Your goals travel with you.
Get results in 4 simple steps
Define 3-5 critical goals for the next 12 weeks. What would make this quarter exceptional?
Turn each goal into specific weekly tactics. Make execution crystal clear.
Take action on your tactics. Track progress in real-time with our mobile app.
Weekly scorecards show execution rate. Course-correct before it's too late.
See why leaders choose the 12-week approach
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Join thousands of executives who are achieving more in 12 weeks than they used to in 12 months.
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